Wednesday, 22 October 2014

Jo Malone Red Roses Cologne for Breast Cancer Awareness

Whilst there is always some controversy (over how much money actually goes to the charities), it's undeniable that the Breast Cancer Awareness campaign has been hugely successful in terms of awareness and fund raising. Over the past two decades, the Breast Cancer Awareness campaign has raised over $53 million to support research, education and medical services around the globe. This year, the aim of the campaign is to shift public focus from awareness to increased action.

Once again, it's October which means the turn of all things pink for Breast Cancer Awareness. Over the next couple of days, I'll be taking a look at some of the special edition beauty items that are being released in aid of the cause. First up, a look at Jo Malone's offering.

Throughout the month, Jo Malone will be donating £20 from every UK sale of 100ml Red Roses Cologne (£82) to the Breast Cancer Research Foundation's UK research grants. For critics of the charity initiative, that equates to more than 20% of the purchase price going to the cause.

As the name suggests, Jo Malone Red Roses Cologne is a floral fragrance comprising a blend of seven of the world's most exquisite roses.  From the first spritz, I was transported to an English rose garden. It is undeniably floral and if you don't like the scent of roses (I know many people think of rose fragrances as reminiscent of old ladies) then this won't be the perfume for you. Having said that, there's a freshness to the scent with green notes including violet leaf, mint and lemon that keeps it modern.

The special edition bottle has been dressed with the instantly recognisable pink ribbon so that you can be reminded of the good cause you're supporting every time you spray the perfume.

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