I picked mine up when Boots were offering the No7 coupons and I chose the wearable pink shade, "Ballerina".
The functional tube looks relatively high end with a reflective silver screw cap and silver writing. I liked that the colour of the tube reflects the colour of the product inside. The slanted tip applicator hugs the lips & allows for a controlled, precision application. Furthermore, the squeezy tube allows for control of how much product is dispensed.
The formula is smooth and comfortable to wear. It's not gloopy and the formula is non-sticky.
I wasn't the biggest fan of the plasticky scent, however, I liked the flattering, hint of pink colour and medium- glossy finish. It can be applied without a mirror.
I appreciated the inclusion of SPF15 and I also feel that this goes some way to justifying the BB name which I'd otherwise find rather gimmicky. Lips felt hydrated for approximately two hours following application. I keep No7 BB Lips on my desk and find it to be a nice product which is easy to use and wear but I don't love it so much as to rush out and pick up other shades.
No7 BB Lips costs £9 for 11ml.