Benefit Hello Flawless Oxygen Wow Foundation is described by the company as a brightening liquid foundation which has a buildable light to medium coverage, providing a natural finish. They say, "it's you.. just more luminous and healthy looking". The foundation is oil-free, with hydrating benefits and broad spectrum SPF25 PA+++ protection (the highest level). Personal preference will dictate whether the inclusion of SPF is a positive or negative. Some people appreciate the additional protection that this offers to their skin on a day-to-day basis whereas I personally prefer to gain my SPF protection from skincare & tend to opt for foundations without SPF to avoid the risk of flash back in photography.
Benefit Hello Flawless Oxygen Wow Foundation is presented in an outer box which isn't as outstanding or attention grabbing as some Benefit packaging. That said, it's perfectly fine and I guess that for many, foundation is less of an impulse purchase than say, a lipstick or blush and therefore, there's less need for the packaging to stand out. To me, the plastic bottle looks a little cheap and is reminiscent of drugstore brand packaging. Having said that, the plastic means that it's suitable for travel and I also appreciated that it's transparent so that it's easy to see how much product is remaining. It has a functional pump dispenser & I feel that this is well suited to the relatively liquid formula of the foundation.
Despite the lightweight texture, I found that it delivered on the claims of having a buildable light to medium coverage. The finish is very natural and I feel that it's best described as "my skin but better". I wasn't able to detect a discernible fragrance.
Being familiar with Benefit's pricing, I expected Hello Flawless Oxygen Wow to be approximately £25. It's actually £26.50 for 30ml which isn't cheap, however, I do feel that this is a good foundation and that the price is in line with other high end brands. I'd highly recommend checking it out if you're looking for an everyday foundation which gives a natural finish.