On first impressions, I liked the packaging. The pale turquoise colour and minimalist design appealed to me. Unlike the conditioner, which is presented in a tube, Aveda Smooth Infusion Shampoo is presented in a plastic bottle and I appreciated that this made it easy to distinguish between the two when in the shower. The only downside is that it's not transparent and therefore, difficult to tell how much product is remaining. The flip top dispenser is functional, although a pump would allow for more control when dispensing the product.
Aveda Smooth Infusion Shampoo is a lightweight, pearlised creamy gel which produces a generous lather meaning that a little goes a long way. It has the same, gorgeous botanical scent as the conditioner. As a shampoo, it inherently rinsed out easily.
Following use, my hair was left looking noticeably smoothed but not weighed down. The smoothing effects were enhanced when used with the accompanying conditioner, although I found that my fine hair looked a little limp the following day and consequently, I'd personally avoid using the two together.
At £18 for 250ml, it's not the cheapest shampoo but the price is in keeping with the Aveda brand and in my opinion, isn't extortionate particularly because I feel that the bottle will last a long time. I feel that it delivers on the claims & would recommend but if, like me, you have fine hair then the conditioner is my preferred product of the two.