Do you remember when all you wanted from your foundation was a pretty-much-ok-ish colour match? I remember dabbling with brands so frightful they shan't be named, with scents so putrid they made my eyes water. All in the name of "beauty".
Thankfully, those days are long gone- last year's arrival of hot Japanese import B.B. creams made sure of that. Sending ripples through Beautyland, these everything-in-one super creams caused humble slap to up its game: who wanted a cover-up to simply cover up, when you could halve your morning routine by using one with seven added benefits? Exactly.
So, no longer satisfied with traditional coverage, we now demand active ingredients, prefer multi-tasking solutions and quietly poo-poo a cover-up without SPF.
Cue Benefit's latest launch, Hello Flawless Oxygen WOW Foundation, £24.50.
Hello Flawless is available in nine shades from Benefit counters nationwide. If you plan to get your glow on this summer, this is the ONLY foundation you'll need.
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