Monday 11 May 2020

Speed Review: Davines Dede Conditioner

I'm not sure if I've ever reviewed a Davines product on here before. It's a brand which I've often admired from a distance but with which I don't claim to be overly familiar. To provide a bit of background, Davines is an Italian brand, predominately producing haircare products, which started in 1983 as a family company (spa brand [comfort zone] are part of the same group). They have a long-time focus upon sustainability which adds an authenticity in a marketplace where many are only just starting to mention green credentials.

I've recently been using Davines Dede Conditioner, which is aimed at those with medium to fine textured hair and for frequent shampooing. I'd say that I fall into both of those categories- my hair is fine and as such, needs to be washed fairly frequently. Davines describe Dede Conditioner as having a light and moisturising formulation, designed to untangle hair and leave it soft and light, without weighing it down.

On first impressions, my attention was captured by the unusual plastic tub presentation. The packaging is effortlessly cool, in keeping with the brand image and I was happy to have it on display in my bathroom. What's more, as the packaging is transparent, I liked that I was able to see how much product was remaining.

Davines Dede Conditioner has a thick cream texture, perhaps a little surprising given that it's aimed at those with fine hair. I found the tub presentation made usage rather messy- whilst the flip top lid is fairly watertight, it was awkward having to scoop out the product using my hands. That said, I though that the presentation was well suited to the thick texture of the product and I didn't have any issues with wastage. A little goes a long way.

Despite the thick texture, I found it easy to work the conditioner through my hair. Furthermore, it was effortless to rinse out. Again, perhaps surprising given the thick texture.

I found the scent to be highly perfumed during use but I wasn't able to detect this once my hair had been dried and styled. Following use, my hair was left smoothed, with frizz diminished. It was manageable and as per the company's claims, my fine hair wasn't weighed down.

Overall, I enjoyed using this product. The price tag reflects the luxury branding at £18.60 for 250ml but I also feel that it's a good quality conditioner.


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