Friday 18 February 2011

This Week I'm Loving...

...bareMinerals Deep Cleansing Foam.

bareMinerals are adding to their bestselling line (their foundation has gained number one status in the US) with the introduction of a skincare range and I've been given a special sneak preview.

The basis of the range is RareMinerals Active Soil Complex. Yes, you read that right...soil, not something we're accustomed to slathering onto our faces! However strange it may seem at first, the science behind this actually makes a lot of sense. The idea being that fertile soil is laden with minerals, essential for living cells. As the press release explains, "The proprietary complex in our skincare line is extracted from effective, mineral-abundant soil... these minerals yield a densely rich, efficacious concentrate capable of transformational skin renewing benefits". I think it's incredibly clever how bareMinerals have incorporated this fundamental element behind their brand into the skincare and truly made it work.

This could all sound like science jargon and marketing spin if it wasn't for the fact that I've tried the skincare and it works! I'm loving the Deep Cleansing Foam (suitable for all skin types) so much that, weirdly, I've found myself looking forward to cleansing! It's a simple to follow regime which I believe is important in skincare to ensure you stick to it.
The packaging is a little.. meh. It's not offensive and I'm happy to have it in my bathroom but it's nothing groundbreaking. If I was being particularly fussy, I'd say that I'd prefer a flip top lid rather than a screw cap but being a tube, it's functional enough for purpose. If you're familiar with Dermalogica's Daily Microfoliant, the earthy scent is similar to that. A little goes a long so I expect the tube will last for ages- providing great value for money! In actual fact, I think bareMinerals are selling themselves short by only charging £15 (for 119g) for this- obviously it's great for consumers but this feels so luxurious to use that I'd happily pay double. You only need to squeeze a pearl sized amount into your palm and add a little water to emulsify. It lathers up beautifully (due to the inclusion of a coconut based foaming ingredient) and definitely feels as though it's deep cleansing skin, leaving it feeling squeaky clean but not stripped. This is by far the best cleanser I've tried in a long time- not something I say lightly and is a product I'd be willing to fork out my hard earned cash on even if I hadn't received the sample.

The bareMinerals skincare range launches in Selfridges in April but then, they do say the best things come to those who wait..


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