William Tempest for label.m

I love a good collaboration so it's not surprising that my attention was captured when I heard that haircare brand, label.m have teamed up with young British designer William Tempest in creating a choice of two bags for the summer. As label.m (from the Toni & Guy umbrella) has been the official backstage range used at London Fashion Week for 14 seasons and William Tempest was recognised as a designer to watch in 2009 with the Vauxhall Fashion Scout Merit Award, there's a synergy between the two brands which has now been sealed. Featuring a graphic grey and lemon yellow print based on the designer's spring summer collection inspired by the mythical "Sea Siren" half women- half sea creatures which enticed ships to wreck, there's a choice of a spacious tote or, my personal favourite, a cosmetics purse.

I like that this collaboration makes Tempest's designs accessible, which are usually seen on celebrities such as Alexa Chung, Emma Watson & Kate Moss- it's a great opportunity to own something which the designer has put his name to. The bags will launch later this month as a gift with purchase.