Thursday 8 December 2011

Skin Deep talks to...

Lesley Chivers, Head of In-house PR for one of my favourite wallet friendly cosmetics brands, Bourjois and their natural sister brand, UNE. Lesley has worked in PR for over 15 years.

SD: So, why beauty PR?
LC: Beauty is my passion, I'm a real product junkie. I originally trained as a makeup artist before moving into beauty PR. My makeup skills and knowledge of application and colours have certainly helped with my role over the years.

SD: What is the best aspect of your role?
LC: The best aspect of my role is every day is varied and unpredictable. Seeing the results of efforts put in, by way of positive press editorials, is always rewarding.

SD: And the worst?
LC: Keeping things to myself. As a PR you are often confided in and the worst you can do is tell!

SD: What would you be doing if you weren't working in beauty PR?
LC: Definitely in the creative field, most probably as a makeup artist. I still love to get my brushes out. I'm also a qualified manicurist and find it very therapeutic giving someone a manicure.

SD: What is the best insider tip you've picked up?
LC: Massage your face every day after cleansing- it really gets the circulation going, brings natural colour to your cheeks and helps to firm and improve the tone of your skin.

SD: You have five minutes to get ready... what do you do? LC: In five minutes I can do my makeup- a touch of base, blush, mascara and lip colour are a must!

SD: Any favourite treatments?
LC: Definitely eyebrow shaping. I have this done professionally, more regularly than facials.

SD: What are your desert island beauty essentials? LC: Hydrating facial spray, SPF cream and UNE sheer lipbalm.

SD: Finally, what do you predict will be the next big thing in beauty? LC: More youth promoting ingredients in cosmetics and multi-purpose time saving products.

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