Tuesday 3 August 2010

Elemis Fragrance Launch

Hot on the heels of their signature fragrance making it's debut in April, Elemis have announced a second Eau de Parfum, "Exotic", launching this September.

Elemis exotic perfume I've had the pleasure of testing a sample and am delighted to report that it'll be worth the wait. Although I liked the signature fragrance, a fresh and citrussy blend, this is much more what I was expecting from Elemis. Renowned for their Exotic bodycare line (I'm not the only beauty writer who counts their Moisture Melt as a favourite product), this follows similar mysterious, heady scents.
The bottle is very simplistic, following the same design as their signature scent yet in purple packaging. This has benefits- the creation would have been speedy, they can presumably use the same supplier and it's nice for customers to be able to collect a purse-friendly (in terms of size) family of scents. There's absolutely nothing wrong with the chosen presentation yet having said this, I'd have preferred to see something better suited to the name. For example, they could have had such fun with the design, looking to the packaging of their bodycare range for inspiration.

I love that they've scoured the globe in the search for essences to incoporate. Spicy top notes of Pink Pepper, Clove Bud Oil from the Comores Islands and Sri Lankan Cinnamon Bark set the tone, transporting the wearer to exotic landscapes. Heart notes of nighttime blooms such as Ylang Ylang, White Tuberose and Indian Jasmine give it a very apparent floral vibe which settles into a sensual, woody base with notes of Frankiscence, Sandalwood, Cedarwood from the Atlas Mountains of Morocco and Somali Incense adding interest. It's described as "intoxicating" and I really do think that's a great description- although it's launching in September, I personally think it's beautiful for balmy, late summer nights or a romantic date.
I'm actually quite disappointed that this isn't available in a larger size (it's £35 for 28ml) as over the course of my trial, I've really fallen for this and am zooming through the bottle at a worrying rate... Elemis, if you're listening/reading, I'd love to see this in a candle format too!
If you like your fragrances to be floral orientals, this is one for you.

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