I've previously reviewed skincare from the brand, Amie (click here to read) and remember being impressed at the affordable yet gentle products which are aimed at teenage skin. Whilst I may not be in the target demographic, I've recently revisited the brand and have been trialling Morning Light Hydrating Daily Moisturiser. The moisturiser contains rose extract, rose hip oil and mallow & is designed to keep even sensitive skin types soft, hydrated and nourished all day.
On first impressions, I liked the packaging- a pale pink, matte tube with a cute but not saccharine design which I suspect would appeal to the target audience. I liked that the name of the product is sufficiently descriptive as to make it clear how it's intended to be used. What's more, the tube is functional for use.
Amie Morning Light Hydrating Daily Moisturiser has a gel cream texture and a pleasant, delicate floral scent which I didn't find overpowering. I didn't find it to be the easiest product to absorb into my skin but having said that, a little goes a long way, although it doesn't feel heavy on the skin. It dried to a non-greasy finish and I was pleased to note that it worked well as a base under makeup.
Following use, my skin was left looking plumped and feeling soft & hydrated. This feeling lasted all day.
Personally, I prefer my daily moisturiser to contain sun protection so for that reason alone, I'd be unlikely to repurchase Amie Morning Light Hydrating Daily Moisturiser. However, at just £4.95 for 100ml, I feel that it delivers on the claims. It's a good affordable option which I feel would benefit a range of skin types, particularly combination.
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