Thursday 15 January 2015

Speed Review: Electric Hairdressing Intensive Treatment Masque

Electric Hairdressing reportedly counts hair envy inducing celebs such as Olivia Palermo as fans so I couldn't wait to try the Intensive Treatment Masque, which contains vegetable proteins and coconut, olive & wheat germ oils to nourish hair.

The sleek black tub gives a nod to the hair salon origins of the brand. It has a unisex feel to it and would be unlikely to jump out to me if I saw it on a shop shelf but nonetheless, I'd be happy to have it on display in my bathroom. Regular readers will know that I'd have preferred the functionality of a tube and I feel that this would be particularly well suited to the lightweight formula of the mask. I found the directions clear and easy to follow.

A little goes a long way (the instructions recommend using an almond sized amount) so the generously sized 200ml tub will last & last and for me, this goes some way to justifying the relatively high price point. The pleasant scent reiterates the salon branding. It's luxurious and reminded me of the scent of products used in hair salons.

The mask needs to be left on hair for 10 minutes. For convenience, I prefer masks which give results in less than 10 minutes although I appreciate that this adds to the "me time" pampering experience to create a salon-at-home experience. It rinsed out with relative ease.

Following use, my hair was left looking smooth and shiny with frizz noticeably diminished. In particular, I was impressed at the body & movement my fine hair had- it wasn't weighed down at all, as it can be with some masks.

At £23.50 for 200ml, Electric Hairdressing Intensive Treatment Masque is undeniably expensive. Having said this, with the exception of the lengthy treatment time, I found it enjoyable to use and was impressed with the results. I feel that the price point is justified and would recommend checking it out, particularly if you have fine hair.

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