I wouldn't normally blog about a brand so soon after a similar post (last week Selfridges, London played host to a pop up shop for the Anti-Ageing Beauty Bible) but as soon as I saw these pictures, I couldn't resist.
To celebrate the new Chanel Coco Mademoiselle advert featuring Keira Knightley, Selfridges have opened an exclusive Chanel cinema, contained within a lifesize mock-up of a Chanel perfume bottle. The cinema shows behind the scenes footage and a "making of" film and the interior is inspired by the advert.
Additionally (and geeky quiz addict that I am, I have to say that this is the most exciting part), there is also the opportunity to take part in an interactive tour of Selfridges Beauty Hall whereby you'll be asked questions about the infamous Gabrielle Chanel. For every correct answer, you can receive a luxurious souvenir, samples or, for a lucky few, a very special music box.
The Chanel cinema runs from today (Tuesday 22nd)- Wednesday 30th March.
very nicely furnished
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